Olympic and Paralympic team of Great Britain got his own coat of arms, granted both by the English Kings of Arms and by Lord Lyon King of Arms in Scotland. The coat of arms was petitioned by HRH The Princess Royal, President of the British Olympic Association and HRH Earl of Wessex, Patron of the British Paralympic Association.

The coat of arms was designed by Clive Cheesman, Richmond Herald at the College of Arms, and the heraldic artwork is work of Timothy Noad, longstanding College of Arms artist. The coat of arms is the result of a 18 months of collaboration between the College, Adidas the two grantee Associations.

On the shield, which is in the traditional red and blue of Great Britain, is a unified group of the floral symbols of the four nations – the rose of England, the thistle of Scotland, leek for Wales and flax for Northern Ireland. Four chain links hold them together at the centre. The four links symbolize the four-year cycle of the Olympic/Paralympic Games. Their form also alludes to the shape of the athletics track as a center around which the Games are held.

The motto ‘IUNCTI IN UNO’ (‘Conjoined in One’) makes reference to the union of the nations within the United Kingdom, but it also alludes to the unity of the athletes from various sports in one team.

The supporters are two lions holding Olympic torches and crowned with laurel wreaths. In the crest there is a third lion, also holding Olympic torch and crowned with laurel wreath. It emerges from a crown composed of relay batons and three medals – gold, silver and bronze.

Besides the traditional heraldic artwork, a heraldically correct digital artwork was produced, which is the central element of the team kit. The digital artist is Quentin Peacock, graphic designer, illustrator and digital heraldic artist.